Boomin logo

Cookie Policy

Updated on 21/03/2022

Cookie Policy

This cookie policy is designed to tell you how we, Boomin, use cookies and similar technologies.

What are cookies?

A cookie is a piece of text that a Web server can store on a user's web browser. Cookies allow a website to store information on a user's machine and later retrieve it. The pieces of information are stored as name-value pairs for example, a site name and a unique user ID. Cookies can contain several name-value pairs. A name-value pair is simply a named piece of data. It is not a program, and it cannot "do" anything. A website can retrieve only the information that it has placed on your browser. It cannot retrieve information from other cookie files, nor any other information from your machine. Once the cookie is on your computer, the site "knows" that you have been there before and can then use that knowledge to tailor the experience that you have. The vast majority of websites use cookies.

What are they used for?

Cookies are used for many different functions including auto-filling forms, counting visitors, personalising content, targeting advertising, recording user preferences and for authentication and security. We may connect behavioral data from sessions in Google Analytics and Segment with a logged-in profile to improve our systems and to help provide a more relevant, personal experience.

Your rights

Other than cookies that are deemed to be strictly necessary you have the right to choose whether to accept our cookies. Strictly necessary cookies are necessary for the Boomin website to function. Examples of this include: setting your privacy preferences, logging in to your Boomin account, or completing forms. Though these cookies cannot be switched off you can set your browser to block or alert you about these cookies, but please be aware that this will stop some parts of the Boomin website from functioning as intended.

We also use some cookies that let you use your social media details to log in to your account, and to count visitors to our website and where they most like to go on the site. This helps us to improve its overall functionality.

We also set optional analytics cookies to help us improve our site which assists with evaluating the performance of our website. For this, we use a Google Analytics tool.

These analytics cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. Read Google’s overview of privacy and safeguarding data.

To opt out of being tracked by Google Analytics across all websites visit https://tools.google.com/dlpage/gaoptout.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

COOKIE NAME PURPOSE
__utm Track where the user comes from
_ga Tracking cookie set by Google Analytics
_gaRM_gid Tracking cookie set by Google Analytics
_gat_ Tracking cookie set by Google Analytics
gaexp Tracking cookie set by Google Analytics
_gaRM Tracking cookie set by Google Analytics
_gid Google Analytics User Identifier
_ga_5TJLC5N Tracking cookie set by Google Analytics
_gat_UA-169216879-1 Tracking cookie set by Google Analytics
_gaexp Tracking cookie set by Google Analytics
Consent Tracking cookie set by Google Analytics
NID Tracking cookie set by AdSense
DSID Tracking cookie set by AdSense
test_cookie Tracking cookie set by AdSense
id Tracking cookie set by AdSense
__gads Tracking cookie set by AdSense
GED_PLAYLIST_ACTIVITY Advertising - Used by: AdSense, Google Ad Manager, YouTube
ACLK_DATA Advertising - Used by AdSense, Google Ad Manager, YouTube
_cflb Maximizes network resources by Cloudflare
_cf_bm Manage website traffic by Cloudflare
_cfduid Malicious traffic protection by Cloudflare
_gads Tracks pay-per-click advertising by Google AdWords
_hjClosedSurveyInvites Tracking cookie set by Hotjar
_hjDonePolls Tracking cookie set by Hotjar
_hjMinimizedPolls Tracking cookie set by Hotjar
_hjShownFeedbackMessage Tracking cookie set by Hotjar
_hjid Tracking cookie set by Hotjar
_hjRecordingLastActivity Tracking cookie set by Hotjar
_hjTLDTest Tracking cookie set by Hotjar
_hjUserAttributesHash Tracking cookie set by Hotjar
_hjCachedUserAttributes Tracking cookie set by Hotjar
_hjLocalStorageTest Tracking cookie set by Hotjar
_hjIncludedInPageviewSample Tracking cookie set by Hotjar
_hjIncludedInSessionSample Tracking cookie set by Hotjar
_hjAbsoluteSessionInProgress Tracking cookie set by Hotjar
_hjFirstSeen Tracking cookie set by Hotjar
hjViewportId Tracking cookie set by Hotjar
_hjRecordingEnabled Tracking cookie set by Hotjar
_hjIncludedInSession Tracking cookie set by Hotjar
_hjSession_2157823 Tracking cookie set by HotJar
IDE Tracking cookie set by doubleclick.com
boomin.userid Tracking cookie set by Boomin.com
boomin.accesstoken Tracking cookie set by Boomin.com
_fbp This Cookie is placed by Facebook. It enables us to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular it enables us to see how our users move between devices when accessing the web site and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on our web site.
uid Enables Adfenix to keep track of returning users to identify recurring behaviours.
fr Enables the use of events from the website when creating and optimising advertising campaigns in the Facebook ecosystem.
MUID Tracking cookie set by Microsoft.
_uetmsclkid Tracking cookie set by Microsoft.
_uetsid Tracking cookie set by Microsoft.
_uetvid Tracking cookie set by Microsoft.
uid The Criteo ID cookie; it contains the unique user identifier (UUIDv4) on the Criteo network
optout The opt-out cookie; if present the user will not be tracked and retargeted by Criteo in that browsing session
zdi The pass-back loop detection cookie; it contains a counter of the times the user is passed on one specific zone
eid The external ID cookie; it contains the user ID of our partners. It is used for the reselling of PUMP inventory
opt Opt out advertiser or publisher or temporary. We continue on tracking users on the other advertisers/publishers
r.ack Cookie used for Identification on Safari < 11.2
cro_lwid Deprecated
pp Deprecated
dis Deprecated
udi Deprecated
cto_bundle This cookie helps Criteo better manage the tracking solution
cto_optout This cookie helps Criteo identify the opted-out users
criteo_cookie_perm This cookie helps Criteo better manage the tracking solution
cto_clc This cookie helps Criteo better manage the tracking solution
cto_axid Created only when the User graph is activated for the client, it helps Criteo's tracking solution
cto_pxsig Created only when the User graph is activated for the client, it helps Criteo's tracking solution
criteo_write_test Cookie used to check whether Criteo can drop cookies
cto_tld_test Cookie used to check whether Criteo can drop cookies
criteo_localstorage_check Cookie used to check whether Criteo can drop cookies
cto_idcpy The Criteo User ID
criteo_acid Created only when the Traktor (Safari tracking solution) is activated for the client, this cookie helps Criteo better manage the tracking solution
cto_idfs This cookie helps Criteo better manage the tracking solution
cto_red_atmpt This cookie helps Criteo provide a better user experience
cto_sid This cookie helps Criteo better manage the tracking solution
cto_sid_ack This cookie helps Criteo better manage the tracking solution
criteo_cookie_header Created only when the Extended Browser Support (EBS) is activated for the client, this cookie helps Criteo provide a better user experience
taboola_session_id Creates a temporary session ID to avoid the display of duplicate recommendations on the page
taboola_select Maintains a record of whether the user performed an action in the “Taboola Select” feature
taboola_fp_td_user_id Indicates that the user clicked on an item that was recommended by Taboola’s Services. This is used for reporting and analytics purposes
t_gid Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user
trc_cookie_storage Assigns a unique User ID that is used for attribution and reporting purposes
_tb_sess_r Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It maintains a session reference about the user’s visit to this particular website
_tb_t_ppg Used on websites of our publisher Customers that utilize the Taboola Newsroom services. This cookie is used to identify the referring website (i.e. the website that the user visited prior to arriving at this publisher’s website)
abLdr Supports routine technical and performance improvements for Taboola’s browser-based Services
abMbl Supports routine technical and performance improvements for Taboola’s mobile SDK Services
tb_click_param Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It measures performance of the publisher’s homepage articles that are clicked
ANID Advertising
RUL Advertising
1P_JAR Advertising
Conversion Advertising
FPAU Analytics, Advertising
AID Analytics, Advertising
TAID Analytics, Advertising
_gcl_au Analytics, Advertising
FPGCLAW Analytics, Advertising
FPGCLGB Analytics, Advertising
_gcl_gb Analytics, Advertising
_gac_gb_‹wpid› Analytics, Advertising
_gcl_aw Analytics, Advertising
_fbc Facebook Marketing/Tracking
YSC Security - Used by Google Ads, YouTube
VISITOR_INFO1_LIVE Security, Advertising - Used by Google Ads, YouTube
VISITOR_INFO1_LIVE__k Security, Advertising - Used by Google Ads, YouTube
VISITOR_INFO1_LIVE__default Security, Advertising - Used by Google Ads, YouTube
NID Security, Analytics, Functionality, Advertising
pm_sess Security, Functionality
pm_sess_NNN Security, Functionality
aboutads_sessNNN Security, Functionality
ajs_anonymous_id Tracking cookie set by Segment
ajs_group_id Tracking cookie set by Segment
ajs_user_id Tracking cookie set by Segment
ajs_user_traits Tracking local storage variable set by Segment
ajs_group_properties Tracking local storage variable set by Segment

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical, performance, or targeting cookies:

Google Analytics

Google Analytics helps us measure website traffic and analyse visitor behaviours on our pages.

Cloudflare

Cloudflare uses cookies to maximize network resources, manage traffic, and protect our Customers’ sites from malicious traffic.

Google Ads / AdSense

Google Ads cookie tracks pay-per-click advertising and drops cookies to remarket paid search adverts.

Google Analytics Remarketing

Google Analytics Remarketing collects statistical information for display and search retargeting.

Hotjar

Hotjar helps us to analyse how our site is performing and optimise our Customers' experience.

AdFenix

AdFenix uses cookies to build audiences for advertising campaigns, tracking events to measure the impact of web traffic and optimising advertising campaigns.

Microsoft

Microsoft uses cookies to build audiences for advertising campaigns, tracking events to identify conversions and optimise advertising campaigns.

Criteo

Criteo uses cookies to build audiences for advertising campaigns for retargeting.

Segment

Segment uses cookies to analyse visitor behaviour on our pages to allow for personalised experiences or to optimise advertising campaigns.

Enable Cookies

Essential Cookies

Non-Essential Cookies