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Cookie Policy

Updated 14/05/2021

Cookie Policy

This cookie policy is designed to tell you how we, Boomin, use cookies and similar technologies.

What are cookies?

A cookie is a piece of text that a Web server can store on a user's web browser. Cookies allow a website to store information on a user's machine and later retrieve it. The pieces of information are stored as name-value pairs for example, a site name and a unique user ID. Cookies can contain several name-value pairs. A name-value pair is simply a named piece of data. It is not a program, and it cannot "do" anything. A website can retrieve only the information that it has placed on your browser. It cannot retrieve information from other cookie files, nor any other information from your machine. Once the cookie is on your computer, the site "knows" that you have been there before and can then use that knowledge to tailor the experience that you have. The vast majority of websites use cookies.

What are they used for?

Cookies are used for many different functions including auto-filling forms, counting visitors, personalising content, targeting advertising, recording user preferences and for authentication and security.

Your rights

Other than cookies that are deemed to be strictly necessary you have the right to choose whether to accept our cookies. Strictly necessary cookies are necessary for the Boomin website to function. Examples of this include: setting your privacy preferences, logging in to your Boomin account, or completing forms. Though these cookies cannot be switched off you can set your browser to block or alert you about these cookies, but please be aware that this will stop some parts of the Boomin website from functioning as intended.

We also use some cookies that let you use your social media details to log in to your account, and to count visitors to our website and where they most like to go on the site. This helps us to improve its overall functionality.

We also set optional analytics cookies to help us improve our site which assists with evaluating the performance of our website. For this, we use a Google Analytics tool.

These analytics cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. Read Google’s overview of privacy and safeguarding data.

To opt out of being tracked by Google Analytics across all websites visit https://tools.google.com/dlpage/gaoptout.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

COOKIE NAME PURPOSE
_ga Tracking cookie set by Google Analytics
_gaRM_gid Tracking cookie set by Google Analytics
_gat_ Tracking cookie set by Google Analytics
__utm Track where the user comes from
gaexp Tracking cookie set by Google Analytics
_gaRM Tracking cookie set by Google Analytics
_gid Google Analytics User Identifier
_cflb Maximizes network resources by Cloudflare
_cf_bm Manage website traffic by Cloudflare
_cfduid Malicious traffic protection by Cloudflare
_gads Tracks pay-per-click advertising by Google AdWords
_hjClosedSurveyInvites Tracking cookie set by Hotjar
_hjDonePolls Tracking cookie set by Hotjar
_hjMinimizedPolls Tracking cookie set by Hotjar
_hjShownFeedbackMessage Tracking cookie set by Hotjar
_hjid Tracking cookie set by Hotjar
_hjRecordingLastActivity Tracking cookie set by Hotjar
_hjTLDTest Tracking cookie set by Hotjar
_hjUserAttributesHash Tracking cookie set by Hotjar
_hjCachedUserAttributes Tracking cookie set by Hotjar
_hjLocalStorageTest Tracking cookie set by Hotjar
_hjIncludedInPageviewSample Tracking cookie set by Hotjar
_hjIncludedInSessionSample Tracking cookie set by Hotjar
_hjAbsoluteSessionInProgress Tracking cookie set by Hotjar
_hjFirstSeen Tracking cookie set by Hotjar
hjViewportId Tracking cookie set by Hotjar
_hjRecordingEnabled Tracking cookie set by Hotjar
_fbp This Cookie is placed by Facebook. It enables us to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular it enables us to see how our users move between devices when accessing the web site and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on our web site.

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical, performance, or targeting cookies:

Google Analytics

Google Analytics helps us measure website traffic and analyse visitor behaviours on our pages.

Cloudflare

Cloudflare uses cookies to maximize network resources, manage traffic, and protect our Customers’ sites from malicious traffic.

Google Ads

Google Ads cookie tracks pay-per-click advertising and drops cookies to remarket paid search adverts.

Google Analytics Remarketing

Google Analytics Remarketing collects statistical information for display and search retargeting.

Hotjar

Hotjar helps us to analyse how our site is performing and optimise our Customers' experience.

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