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5 Ways to Get More Valuations for Your Estate Agency in 2022

The latest tactics and tools to implement to attract more valuations and vendors.

Faye deGavre

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Aug 10, 2022

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4 min read

5 Ways to Get More Valuations for Your Estate Agency in 2022

Looking for more sellers? Hoping to conduct more valuations in your area? Which agency isn’t! House valuations are the lifeblood of your agency and knowing how to get your foot in the proverbial door is key. In an increasingly competitive property market, it’s more crucial than ever to up-skill on the latest marketing techniques and leverage the latest tools to attract more vendors to your agency to keep business flowing.

Be visible on social media

Vendors and landlords are elusive. It’s common for them not to notice you until they need you. The trick is to get in front of them much earlier in their selling journey - before they even realise they want to sell, in fact. There are many ways to do this, such as getting to know them, starting a conversation early on and becoming a brand they recognise online.

Your potential leads are on Facebook, Twitter, YouTube, Instagram, LinkedIn... the list is endless. But where to focus your efforts? Ideally, everywhere. It’s not easy if you have limited knowledge, time or resource to plan, create and post across several social media networks.

For the best results, post consistently. Avoid taking large breaks, as you want to remain as relevant and updated as possible. Keep your profiles fresh with updated and topical information and advice. If your brand becomes synonymous with expert advice and an open approach, the valuations may roll in.

Send effective emails

Most people check their email every day. For many Estate Agents, their database of emails is probably one of their most wasted assets. Emails offer free, direct access to potential customers. So, are you utilising an effective email marketing campaign? The most important consideration when email marketing is to base it around an idea of a compelling offer. Someone is much more likely to open an email when there’s a good reason to do so.

Need more help with email marketing? Here’s our inside scoop.

Get savvy with SEO

Outside of asking people you know, where do you think most people go when they’re looking for a service? The internet. With Google being the most popular search engine in the UK, it’s vital that when vendors carry out a search for an Estate Agent, your name pops up. The process of getting your business to appear in the search results is called Search Engine Optimisation (SEO).

To learn more about SEO and what it can do for your agency, take a look at our handy guide.

Utilise your existing customers

A great way to attract new vendors is to utilise your existing customers. From your current database, you can ask past clients to refer you to their peers. Ask those who you have interacted most recently with for your “warmest” potential referrers. You could ask in your last meeting with them or you can reach out some time after the sale. If you don’t ask, you don’t get.

Sign up for SmartVals

Portals are one of the main ways consumers and vendors search. But are you making the most of the tools available on the portals? Once you’ve signed up to Boomin, do you know how to receive and submit a SmartVal? This online house valuation tool is a quick and easy tool, instantly connecting a user with a local agency. Once you accept and submit a SmartVal, you are then given the user’s contact details so you can follow up with them. Got the SmartVal? Now win the lead.

SmartVal can help you find and secure more instructions, like many other agents have enjoyed before.

Not yet on Boomin? Sign up today.

Faye deGavre

Content Writer