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BoominPress ReleasesWelcoming Sarah Edmundson to the Board
Press Releases

Welcoming Sarah Edmundson to the Board

May 24, 2021

Welcoming Sarah Edmundson to the Board

We are pleased to announce that Sarah Edmundson, has been appointed Chairperson of the Strategic Board. Plans for the Strategic Board were first announced last year, with the purpose of increasing the level of ongoing agent engagement and participation in the development and direction of Boomin.

Sarah’s first job is to initiate a process to appoint independent agent partners to the Strategic Board. The successful appointees will come from a broad spectrum of the agent partner community and will play a key role in assessing the programme of innovation for agents and consumers and influencing the direction of strategic travel. In addition to the external appointments, the Strategic Board will include key people: Kenny Bruce – Co-founder, Tom Kirk – Chief Product Officer, Andrew Stewart – COO and James Kydd – Brand Director.

Michael Bruce, CEO & founder of Boomin said:

“The Strategic Board provides a direct and responsive two-way communications channel between our agent partners and Boomin’s management team, ensuring we are always listening and acting in their best interests and focusing our tech expertise on solving their main challenges. Sarah is the ideal candidate to chair the Strategic Board, having spent the majority of her career working with and supporting the estate agent community. She has shown independence of thought, strong leadership and empathy in her ongoing role as CEO of Agents Together, having supported hundreds of agents with both mental and business health challenges.

With the recent appointments of Stephen Murphy and Richard Pennycook to the main Board and Sarah to the Strategic Board it is clear that we continue to attract talent of the highest quality as we push forward with our plans to reinvent the property portal landscape and reset the balance of power in the industry for the benefit of agents.”

Sarah Edmundson, Chairperson of Boomin’s Strategic board said:

“I have worked with and supported agents for the past 6 years. This new role provides me with the opportunity to work even more closely with the agent community, to give them a voice, and to ensure they help to shape the future of Boomin.

In the last year, I have had the privilege of working closely with agents across the whole of the UK, building relationships and supporting them in my role as CEO of Agents Together. During this short time, our committed volunteers have already supported over 300 agents and provided in excess of 7,250 hours of free help and mentoring. The work we have done and what we have achieved so far is remarkable and I am incredibly grateful to be able to continue on that journey in addition to this new role.

The Strategic Board will consist of a number of great agents and some of the most talented people in their fields from Boomin. We have a broad and open remit that enables us to be relentless in the pursuit of innovation, agents interests and the advancement of the experience for everyone.”