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BoominPress ReleasesSmartVal V2 Launched for Agents
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SmartVal V2 Launched for Agents

Nov 23, 2021

SmartVal V2 Launched for Agents

We are pleased to announce upgrades to our highly successful SmartVal feature, a unique tool that harnesses the expertise of local agents to provide a more accurate, real-time online valuation to vendors and landlords. SmartVal, which sits between fully automated and in-home valuations, has captured the imagination of homemovers and is proving already to be valuation gold when it comes to conversion for agents. Over 40,000 SmartVals have been delivered to agents in the short period since launch.

The enhancements have taken into consideration data analysis and user feedback from both agents and homemovers, which shows significantly high demand for the service outside of typical estate agency branch hours.

V1 of SmartVal enabled homeowners to request a SmartVal from available agents between the hours of 9am to 10pm, 7 days a week. Agents could choose to make themselves online and available during these hours. V2 of SmartVal improves the experience for agents and homemovers by offering up agents who are offline should there be less than three agents online and available. Agents who are online are always showcased first. Importantly, V2 also operates 24/7 so homeowners can now also make an agent selection after 10pm, when all agents are categorised as offline.

For agents, added flexibility has been built into V2 giving them up to 24 hours to accept a SmartVal when they are selected offline. This avoids the risk of agents missing out on business when they are the seller’s preferred agent but not immediately available. Each branch can queue up to three offline SmartVals. When they reach the limit their branch will not appear for selection until they have less than three SmartVals waiting.

Once agents have accepted an offline SmartVal request they still need to deliver their SmartVal to customers within 15 minutes. High conversion to new business is happening most where agents are proactive. To further support agents, enhancements have been made to the experience for homeowners whilst they wait for their SmartVal to be delivered. The average time to deliver is currently less than seven minutes and now, whilst the seller waits for their SmartVal, they can engage more fully with the agent with the click of a button, see information about the agent, their brand, contact details, properties they have for sale and let, recently sold and let properties, and a direct link to the agent’s website.

Darren Tait, COO of Beals, said: 

“SmartVal is quick and easy to use judging by the level of SmartVal requests Beals are receiving. We really welcome the enhancements to SmartVal, which will ensure our agents do not lose vital new business leads, which come in outside of working hours. Already we have received over 100 SmartVal requests, and with V2 we expect this number to increase by a substantial multiple.” 

Michael Bruce, CEO and founder of Boomin, said: 

“It speaks volumes about the level of customer engagement and the size of the SmartVal opportunity, that in such a short period since the launch it has captured the imagination of thousands of sellers and agents. SmartVal brings agents and sellers back together, within their control, to build relationships and encourage them into the market. It is not acceptable for agents not to have access to these potential sellers like they did automatically, and for free, before property portals were invented because every homeowner contacted their local agent direct every time for an indication of value. As Boomin continues to extend its reach, with the SmartVal enhancements live today, we’re making it easier with the use of technology for both customers and agents to engage like they did in the past, encouraging more people into the market.

Combined with the recent launch of ChainMaker and with additional significant innovations and developments in the pipeline, agents should be in no doubt that the Boomin platform will continue to lead industry change and that we’re working tirelessly to create a viable alternative to the status quo.”