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SmartVal: Fast Becoming the Smart Choice for High-Quality Valuations

Oct 07, 2021

SmartVal: Fast Becoming the Smart Choice for High-Quality Valuations

We are delighted to provide an early insight into the performance of SmartVal, our new tool which harnesses the expertise of local agents to provide a more accurate, real-time online valuation. In the first few weeks since the launch of SmartVal, Boomin agents have received over 10,000 SmartVals and the number of in-home valuations booked directly on Boomin has risen by over 280%. The continued month on month rise in unique visitors to Boomin has also stimulated close to triple the number of market appraisal bookings for agents in September, compared to August. Agents are also reporting unrivalled success in the quality and conversion of SmartVals.

Early data reinforces the benefit of speed to the overall experience for sellers and landlords. On average it took local agents less than seven minutes to deliver a SmartVal and less than ten minutes before they are engaging directly with their active customers. This reinforces our belief that agents are best served if they register their mobile number so that they can be the first to receive valuation alerts without any delay.

Robert Scott-Lee, Managing Director of Chancellors said:

“I have been impressed by both the number and quality of the incoming SmartVal leads in just the first few weeks. The Chancellor’s team has responded quickly to incoming requests and has already converted over 43% of SmartVal’s into full in-home valuations and experienced 100% attendance. SmartVal could be the innovation that unlocks market supply.”

Michael Bruce, CEO and founder of Boomin, said:

“SmartVal has got off to a flying start and has exceeded our expectations, attracting over 10,000 requests in the first few weeks. It is delivering on its promise to provide more high-quality instruction opportunities for our agent partners and drawing more people into the property market, with strong demand for SmartVals, alongside an increase of over 280% for in-home valuations in the same time period.SmartVal is proving to be the most effective way for agents to get in front of sellers coming to the market and landlords looking for a great letting agent.

As part of our ambition to open up the market, we will continue to analyse feedback from both agents and customers as we work on V2 of SmartVal and other innovative features of our platform, some of which are expected to go live in the coming weeks. We are the true home of innovation and the smart choice for agents, who are looking to reset the balance of power in the industry, something which in my mind is absolutely crucial for the future success of independent agents who are currently seeing uncontrollable and unsustainable demands from other portals on fees.”

Find out more about SmartVal for agents.