Jun 03, 2021
We are very pleased to announce our new YouTube channel features an initial five newly created, unique to Boomin, videos that include British YouTube sensation WillNE, who has had over 1 billion views of his channels, as he heads off Mansion Shopping with his girlfriend Mia; a video tour around the home of the legendary interior designer Jane Churchill; and the up and coming star of Interior Design Masters Frank Newbold as he is challenged to create his SIM’s 4 Dream Home Nightmare in super-fast time.
These original videos, of which more will be released weekly, will establish our position in the market as the first UK property portal to leverage the channel with rich, engaging, unique content that will grow an audience within the platform and enable us to entertain, inform and engage consumers of all ages. Our partner agents will be invited to feature in the videos, to showcase their best properties and be part of bringing a new personality to the world of property. Our content will be produced using a youthful, fresh approach that will be combined with the experience of interesting people that bring their own personal twist to our engaging narrative.
Our YouTube channel is part of the wider digital strategy to lead the way in the social space, and alongside Property Playground, find new ways to build regular engagement with consumers over the long term, and ultimately draw more people into the property market.
The enduring appeal of legendary property programmes such as Grand Design highlights the nation’s love of all things property and the size of the digital opportunity. However, there has been a lack of fresh new programming and, to date, no one has established themselves as the clear brand leader online. Our talented team has a strong track record of growing brands beyond just traditional marketing channels. Phil Lloyd, Chief Marketing Officer, helped carwow become the world’s largest automotive YouTube channel with over 5m subscribers, in addition to helping Paddy Power become one of the most socially prolific brands in the UK. Collectively, the wider Boomin marketing team has experience at Tripadvisor, Virgin and Google.
“This is just the beginning of our ambitions to update the way property portals create audiences and engage with property searchers across the UK. Our YouTube channel combines the best of Boomin – great properties from leading agents and inspiring interiors and ideas – all in one place. And with only high-quality content that people want to watch; without a Phil, Kirsty or Kevin in sight.
We’re looking to take a leadership position here and show agents the power of partnering with Boomin to draw audiences to their properties via a powerful social brand. We have a huge pipeline of assets and content to come; we’re just getting started.”
“Once again Boomin is leading the way with meaningful innovation. After years of complacency and tired options for agents and consumers, the traditional portals are only now starting to wake up to the threat that only competition brings which is great for agents. Our DNA is all about innovation for agents, better experiences for everyone and helping agents to grab back the balance of power that they deserve as a customer of all the portals.
Boomin was created differently, from the ground up, with the latest technology and a world-class team, which includes over 100 experts building on our technology every day. We will never stop innovating for the benefit of our agent partners - it is our DNA.”