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BoominPress ReleasesLaunching the Most Accurate Online Valuation Tool: SmartVal
Press Releases

Launching the Most Accurate Online Valuation Tool: SmartVal

Jul 20, 2021

Launching the Most Accurate Online Valuation Tool: SmartVal

We are very pleased to announce plans to launch the most interactive and accurate online valuation tool on the market. The tool, which will be free to all Boomin agents, will form part of a significant marketing campaign to run from September with the aim to capture the imagination of every UK homeowner and create new business opportunities for agent partners. SmartVal will go live in August for sales and lettings.

SmartVal provides a more accurate online valuation for visitors to the site with a mix of technology, data and timely interactive engagement with experienced local agents. Our technology brings back the human expertise and insight that only an experienced estate agent can provide and that customers received in every instance prior to the launch of classified property portals.

Visitors to the Boomin platform will be able to request a SmartVal with Local Agents who are online, live and available. Agents will have a matter of minutes to accept the valuation request or lose out to the customer’s next choice. Supplied with information from the property owner, and supplemented with detailed market data, the selected agents will have all they need to provide a valuation within a fixed period of 15 minutes. Once the SmartVal is submitted the agent will gain access to the full contact details of the customer enabling follow-up contact and the start of a new business relationship.

Michael Bruce, CEO and founder of Boomin, said:

- “Once again we are leading the way, providing our agent partners with new innovations that seek to draw more people into the property market, create new business opportunities for agents and provide them with a competitive advantage.
- In the first of our new product launches, SmartVal combines data, speed and the expertise and insight from great local estate agents, to provide customers with the quickest, most accurate online sales and lettings valuation on the market. The technology has been designed in conjunction with agents, with agents at its heart. The aim is to increase online valuation accuracy, whilst placing more agents in front of sellers and landlords and reducing the barriers that some customers, who are yet to decide whether to sell or let, may have in commissioning a full on face to face valuation at their property. Everything we have created encourages sellers and landlords into the market and agents into the living room.
- Boomin has the marketing firepower to support this latest innovation, which will feature prominently in a significant marketing campaign that launches in September. Another example of Boomin making good things happen.”

SmartVal will launch in August to allow a period of transition before comprehensive marketing begins. Agents will be contacted by their Account Managers with more information and to ensure they are ready to participate at launch.