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Introducing Richard Pennycook as Non-Executive Director

May 19, 2021

Introducing Richard Pennycook as Non-Executive Director

Today, we’re excited to announce that Richard Pennycook CBE has been appointed to the Board as a Non-Executive Director and will join the Board at its next meeting on 27 May.

A former CFO of Wm Morrison Supermarkets plc, Richard moved to the UK’s leading responsible retailer, The Co-operative Group, where as CEO he was widely recognised as saving and rebuilding the business, which had annual revenues of some £9 billion, over 4 million active members and 70,000 colleagues. Richard has been at the forefront of the retail transition to online, having chaired The Hut Group for six years. He has also chaired the upmarket department store Fenwicks and The British Retail Consortium (BRC) and is currently chairman of Howden Joinery Group Plc.

More recently, Richard was awarded a CBE in the Queen’s Birthday honours list in 2020 in recognition of his services to retail.

Stephen Murphy, Chairman of Boomin, said:

“I am delighted to welcome Richard to Boomin as we build a wealth of experience both at Board level and throughout the Company. Richard brings both deep retail knowledge and significant Board experience to Boomin to support our planned rapid growth.”

Michael Bruce, CEO & founder of Boomin, said:

“We are building out a powerful team of the highest calibre, reflecting the size of the opportunity, our ambitions and the desire to be the No 1 choice for our agent partners. Richard’s exceptional career at the forefront of British retail makes him ideally suited to help us execute on our strategy to always pursue the best interests of estate agents, generate them maximum revenue and bolster the development of Property Playground, one of the key and unique features of the Boomin platform, which sets it apart from the other listings focused portals. Playground is already growing in momentum, with new architects, designers and other home service providers joining the platform, alongside an increasing number of homeware and furniture retail partners.

I look forward to working with him as we seek to redefine the property portal market and reset the balance of power within the industry for agents.”

Richard Pennycook, incoming Non-Executive Director of Boomin said:

“I have experienced first-hand the digital retail revolution and how important it is for every industry to adapt and change, to innovate, to break new ground and to engage and communicate with their customers in a number of different ways. Boomin is leading that change for estate agents and customers with modern features that hold traditional values and deeper engagement with their audience through the likes of Property Playground that will prove invaluable for visitors, agents and retailers for the long term and not just for a transaction.”

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