Apr 27, 2022
We're pleased to announce the many franchise brands that have already signed up to the platform. The programme of sign-up webinars and face-to-face meetings is ongoing, with agents continuing to commit to Boomin on a daily basis.
Franchisees across many of the leading agency brands are choosing to sign-up to Boomin. They will have the commitment of a competitive fee, which covers all the unique features of the platform, free from extra and hidden charges, as well as pricing certainty. Franchisees will also receive ancillary revenues generated through Property Playground and Priorities and for the first time will retain mortgage referral income, which we estimate to be a £50m opportunity for agents, which until now has been pocketed by the other portals and the banks and building societies they have sold the leads to.
Each franchisee will also receive free shares in Boomin to ensure that they benefit from our growing success. As part of our commitment to long term relationships with our agents we have put aside tens of millions of pounds of founder shares and additional shares for those who sign up.
“A number of branches across all eight of our high street brands have already signed up to Boomin, following encouraging results from the trial, resulting in valuable leads. SmartVal continues to gain traction with consumers and is proving its worth with agents, who are looking to secure instructions in a tighter market. We have been impressed with the calibre, vision and passion of the Boomin team and are confident that they will continue to enhance and develop products that provide the best customer experience and value to agents.”
“I am delighted to be working closely with the team at Boomin. Our Associates across the country are already seeing the massive benefits of the platform and what it can deliver. We will continue to develop our relationship and promote Boomin as a major lead generation tool to all our team and look forward to a continued profitable partnership moving forwards.”
“Becoming a paid partner of Boomin was a no brainer given the volume and quality of leads we are receiving that (with follow-up) are now a constant stream of valuations turning into listings.
We are securing more new listings from Boomin than from the other portals combined and the business that this has created is already enough to cover the platform fees for the next few years.”
“Partnering with Boomin has been an easy decision for us as their vision to provide consumers with much more than just a digital advertising platform mirrors our own ambition of empowering house buyers and sellers to transact with us at a time of their choosing and that gives them both access and complete transparency to a range of products and services that makes every move easy.”
“Having attended the conferences of many franchise groups I have been so impressed by the quality of agents, the levels of business they are achieving and their commitment to being at the forefront of innovation. We will work tirelessly to deliver for agents of all types and sizes so that they can become more successful and create lasting relationships with their customers. We are really pleased to see more and more agents continuing to sign-up to the platform day-in-day-out which is clear evidence that Boomin offers something different and valuable. Our innovative new features such as SmartVal continue to gain traction with homeowners, having now surpassed well over 200,000 and we expect to hit one million in the next 12 months.
We are making good progress as we build out the platform, but at the same time we have only just begun in our mission to transform the user experience for both customers and agents.”