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Boomin...Enhancements to Both Online and Offline SmartVal
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Enhancements to Both Online and Offline SmartVal

SmartVal is setting records as it becomes more flexible for the 1000’s of agents supporting Boomin.

Mar 29, 2022

SmartVal is setting records as it becomes more flexible for the 1000’s of Agents supporting us.

  • SmartVal response times extended for Agents
  • 60 minutes to accept and 60 minutes to deliver the SmartVal
  • Flexible SmartVal widget for Boomin agents own website launching soon – free to those signing up now
  • SmartVal lead nurturing programme for agents coming soon
  • 1000’s of agents supporting us - first wave announcement due next week

Ahead of our first anniversary, we have a few SmartVal feature enhancements to make you aware of.

SmartVal has been one of our standout features and continues to grow in popularity. Since the start of the year, the number of SmartVals has doubled and whilst there is a natural time lag it is now driving 1000's new instructions and sales across the country. 15-20% of SmartVals also come from investors generating Landlord opportunities for agents. Each SmartVal completed results in a Secret Property ad, and with an average of 10 hot buyer registrations; 60% of whom have a property to sell, Secret Property is delivering significant results for agents.

We estimate that the income generated from agents converting just one SmartVal per year is on average enough to cover the annual fee for being on the entire Boomin platform, with free access to all features for those signing up.

On current run rates, SmartVal could hit a cool 1 million over the next 12 months. Having listened to agents who are keen to get the maximum benefit from SmartVal, we are pleased to announce that it is increasing the time to accept a request from 15 minutes to 60 minutes and the time to deliver the SmartVal from 15 minutes to 60 minutes. Whilst agents will now have a 2-hour window in total it is expected that the average time to complete a SmartVal will remain at around seven minutes. Greater flexibility has also been added to offline SmartVals. When agents are offline during the evenings and weekends any SmartVals that come through will from today be available to accept until midday the next working day.

We are also excited to announce that we will soon be launching a customisable SmartVal widget that agents can host on their own website. All customer requests through the widget will only go to the agent hosting the widget, guaranteeing them the exclusive opportunity and a new customer contact. Agents can also choose their preferred rules on when they will deliver the SmartVal. The widget is guaranteed to be free to those signing up with Boomin now, alongside other lettings, investor and auction integrated innovation coming soon.

Our analysis shows that the nurturing of SmartVals can have a marked difference on conversion averages and as a result will be launching a SmartVal nurturing service for Agents soon. The service will complement the work of the agent to bring the homeowner to the market.

As we approach our first anniversary, we are pursuing a programme to secure the ongoing support of agents and are pleased with the significant appetite of agents to be at the forefront of customer and agent-centric innovation. We will be making our first signing announcement next week.

Michael Bruce, CEO and founder said:

“SmartVal has been one of the stand out features of our first year and its power to generate new business for agents and its popularity with consumers is becoming increasingly evident. Our latest enhancement to the service, extending the response times from 15 minutes to 60 minutes will enable SmartVal to scale further in the coming year giving more business to Boomin agents. Our widget and nurturing programme will also give our agents greater opportunity, conversion and flexibility. SmartVal represents what Boomin is all about; using innovation and technology to create new tangible and quantifiable opportunities for agents. The conversion of just one SmartVal to a completed sale is on average enough to cover the fee for being on the Boomin platform for more than a year.

We are so pleased with the support from Agents who are signing up to Boomin as part of our ongoing programme of getting out there and engaging with them in the process."