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BoominPress ReleasesAthena Hubble Joins Boomin as Managing Director
Press Releases

Athena Hubble Joins Boomin as Managing Director

Jun 14, 2021

Athena Hubble Joins Boomin as Managing Director

We are pleased to announce that Athena Hubble has been appointed to the position of Managing Director of the business and will be a member of the main board.

Athena has a strong track record working with founders in fast-growing digital businesses, helping to unlock material growth and create innovative solutions and experiences for customers. Athena started her career at Yell and Thomson Directories, joining Zoopla as part of the original team in the role of Commercial Director where she spent 12 years before moving to Carwow to lead its ambitious growth strategy.

Athena has spent the majority of her career at Zoopla, where she forged strong relationships with agents and gained an in-depth knowledge of the industry. She oversaw the rapid growth of the business in its heyday, including a more than four-fold increase in agent numbers from 4,000 to 19,000 and a 300% increase in the size of the team. Athena also developed their long term loyalty strategy and membership model.

More recently at Carwow, Athena was at the forefront of innovating the platform to provide the very best online car buying experience that delivered highly informed quality buyers direct to dealerships, removed pain points on both sides and helped future proof the business. She was instrumental in designing and implementing a new pricing model, automating partner performance reporting and launching a digital back office, improving transparency & simplicity.

Athena Hubble, incoming Managing Director of Boomin said:

“Having been part of the early creation of the property portal industry, I am delighted to be joining Boomin who are writing the next chapter with a refreshing and genuine desire not only to deliver innovation and better experiences for agents and customers but to also reset the relationship so it is more collaborative and a win-win for everyone.

It is particularly exciting for me to be back working with agents and also to be part of such an experienced team where I can work closely with Michael, who passionately champions agents and consumers and who has an incredible track record in building powerful brands within the property industry.

Michael Bruce, CEO and founder of Boomin, said:

“Recruiting Athena is a major coup for the business and I couldn’t be more delighted to have her on board. She is well known and respected in the industry, having played a pivotal role in building long term relationships with agents during her twelve-year tenure. An innovator to the core, with a track record of success working with transformative businesses, Athena will lead the team and work closely with agents, be available and visible, listen, learn and engage with our key working groups to ensure Boomin leads industry change, continuously improves the user experience and unlocks new income streams for our agent partners.

The strength, depth and quality of our leadership team, with recent hires including Stephen Murphy as Chairman and Richard Pennycook as Senior Non-Executive Director and Sarah Edmundson as Chair of our Strategic Board and now Athena, we are building a team who fit our DNA and have the experience to help us build a great business. Be in no doubt that we are serious about reinventing the property portal and resetting the balance of power in favour of agents.”